With many of the New York and London shows being live-streamed and photos available on sites like Style.com mere hours after the shows are over, independent writers have more access to the fashion industry than ever (though apparently Donna Karan wishes it were still 1983 in that regard).

However, more access means more people covering the same information. Make your posts stand out by differentiating yourself from the usual onslaught of wannabe Wangsters, and address fashion week from a different point of view!

Here are a few suggestions:

Report for your readers

Fashion editors understand their readers, and you know your readers best: do they like sweetly feminine styles, hard-core rocker chic, or full on Hollywood glam? Do they prefer to see big-name designers or smaller, more modestly priced lines? Are they into avant-garde or classically pretty? Report on what your readers want to see.

Pick a topic

Focus on one aspect of the shows: Shoes, hair, jewelry, bags, backstage happenings, interviews with designers, runway and set design, what Japanese fashion editors are wearing, etc.–and compile as much information as possible about that topic. Do some research and make your posts the go-to resource for readers searching for specific information.

Explore the evolution

Describe the progression of styles from one season to another. People appreciate looking at relationships between similar items in different ways.

Look to the past

Do some research and find a correlation between past fashions and present styles being shown. If you primarily talk about vintage, show how what’s currently on the runways is similar to styles from the past. Who doesn’t appreciate a comparative retrospective that illustrates where the top designers draw their inspiration?

Change your presentation

Instead of just posting pictures of your favorite looks, create a video or slideshow and narrate your thoughts on the trends and styles being shown.

Change your focus

Focus on lesser-known independent designers or Fashion Weeks happening in other cities and countries. Style happens everywhere!

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Related posts:

1. Getting ready to blog about Fashion Week
2. How to: Create your writing portfolio
3. Fashion Week Wrap-Up: The IFB Evolving Influence Conference
4. Fashion Week Wrap-Up: The Chictopia10 Social Influence Summit