In the current issue of Style Sample, Ceri from Style Eyes Fashion Blog provides some valuable advice on working with public relations agencies and press reps. Here are a few more tips:
What you should expect from a PR
An individual approach
At the very least, using your name in the email is polite. You do not have to respond to mass communications that don’t address you directly.
Openness
When pitching to you or making an offer, a PR should be honest and clear in the first paragraph about exactly what they are offering.
What a PR will expect from you
Be clear on what you will accept
If you do not want to do something, say so and offer an acceptable alternative.
Be reasonable in what you request
If you have a very small readership, it is unlikely that you will get very expensive designer clothes sent to you each season. However, it would not be unreasonable to ask for collection previews and images to be sent on a regular basis.
Image: Allerina and Glen MacLarty
This is a nice read, it will be interesting to see how this transfers to a sports blog like mine.
-Ed.
This is a nice read, it will be interesting to see how this transfers to a sports blog like mine.
-Ed.
“According to this law, any multinational company needs to have a local sponsor, and this local sponsor usually goes through members of the family or powerful people in the ruling party,” says Aladdin Elaasar, the author of “Last Pharaoh: Mubarak and …