Style blogger Jessica Schroeder of What I Wore just announced some great news: she got a book deal!
I’m sure there are plenty of other bloggers who are aspiring authors, and while working with an agent and an established publishing house is the most desirable way to write a book, there’s also another option: self publishing.
What is self publishing?
“Self publishing” is just the term for when authors produce and distribute their written work themselves, instead of working through third-party publishing specialists. Self publishers are usually able to keep a larger portion of their profits, in addition to having more control over content and promotion. The web, blogging, and the increasing number of media channels have spurred the self-publishing movement, and several services make it easier than ever to create your own book!
Print on demand technology (similar to the service we use to create print editions of Style Sample) is probably the best bet for independent authors and bloggers without a lot of capital to invest. You’ll want to look for a company with low-to-no set up fees–which vary depending on the size of the book, number of pages, binding, and cover (hardcover vs softcover).
Book binding options
Some of the most reputable services include:
Lulu
Lulu is one of the longest-running printing and distribution services online, and offers free publishing (no set-up fees) as well as paid marketing and design services. You choose your book’s binding, size, and paper, upload your files, build a cover, set the price, and start promoting!
Blurb
If you have a lot of high quality images you’d like to turn into a photo book, Blurb is your best bet. You can download their free BookSmart book-making software (or do it yourself if you’re comfortable with page-layout programs), add graphics, text and images, and place your order for as many as you’d like. I’ve seen some great results with Blurb.
CreateSpace
Formerly BookSurge, CreateSpace is owned by Amazon.com and allows you to upload a PDF of your book to their site. You can create a cover using their cover creator, choose distribution channels to sell your book (including Amazon.com, of course), and they’ll provide you with a free ISBN.
A word of caution
Beware of vanity presses, which charge exorbitant fees (up to $10,000) with the promise of printing large quantities of your book (likely more than you need) and distributing it to big box retailers. These presses are similar to the “modeling agencies” that charge hundreds of dollars for headshots and modeling classes–you don’t need all that if you create a valuable product.
Other things to consider:
- ISBN: You may want to look into applying for an ISBN (International Standard Book Number), which allows a title to be searchable and listed for sale on websites. It’s the barcode you usually see on the back of the book.
- Design: You shouldn’t judge a book by its cover, but let’s face it, people will (especially aesthetically-oriented fashion people)! If you’re not a designer and can’t afford to hire a professional, keep it simple and use a high-impact image or text for your cover image. You’ll also want a nice photo of yourself for the author bio page.
- Promotion: If you already have a blog, you likely already have an audience. Make sure your readers know you’re publishing a book, put a prominent link on your site, contact other blogs, sites, and publications and offer to do interviews, find a podcaster in your niche and do an interview, contact your local indie book retailer and offer to do an in-store reading, set up a booth at fairs and trade shows…there’s a lot you can do, so be ready to work!
- E-publishing: Keep in mind that the iPad, Kindle, and other e-reader devices are opening doors for independent publishers. If you’d prefer to stick with an e-book (a book available in electronic format, usually a downloadable PDF), try SmashWords.
The barrier to entry for book publishing is diminishing as technology advances, so I encourage you to put in some work and get your piece of the pie!
Overheard