It takes a lot of work to open an online shop, so what must it be like to open a brick-and-mortar clothing store in a less-than-perfect economy? We headed over to the opening of 4U Urban Fashion Boutique and spoke to freshly minted shop owners Andy and Gio for advice, pictures, and a bit of style inspiration.
Setting up shop
We talked to Andy how they went about getting the store up and running in what seemed like a record amount of time–they were painting and putting together furnishing as recently as Mother’s Day!
“For us, it was a magical experience. When we found the space, everything else seemed to fall into place very quickly.”
Got it: For a retail store, location is a top priority. However, not everything is candy and roses all the time, is it? We asked for advice regarding the top three things entrepreneurs opening their own clothing boutique should know:
1. Know the permits, procedures, and processes related to opening a retail store.
This includes setting up a corporation, obtaining a tax ID number and business license, understanding zoning regulations, and a bunch of other legalese. “It can be a bit frustrating, because you need certain permits and documents to get started, but you have to have some things in place in order to obtain those pemits!” Educate yourself as much as possible before and during the process.
Some good resources for those located in the US:
You may also want to check in with your local chamber of commerce for contacts and information.
2. Have a clear vision.

As someone heavily involved in theater, Andy notes that he always took notice of scenery and decor both onstage and in restaurants, retail establishments, and other public spaces. A well-developed eye helped them determine the vision for the shop before everything was up and running–essential during the planning and execution phases.
“If you don’t have a vision, find someone to create one.”
3. Take a lot of deep breaths!
Some things will be difficult–you will get frustrated, you will work hard, and you will get tired. Be sure to remember to breathe and relax as you go through the process–after all, it’s all part of the fun!

Says Andy, “Now we get to focus on the fun part–sourcing clothing and accessories. We have great relationships with some really amazing vendors.”
With most of the heavy lifting done, it sounds like Fall will be a breeze.
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